Hollywood to Reinvent Downloadable Movies
Hollywood is giving Netflix, Hulu, and other online streaming sites a run for their money. Warner Brothers Entertainment and Twentieth Century Fox are collaborating with SanDisk and Western Digital to create an easier, faster, and more organized way to store and share entertainment.
“Project Phenix” will enable movie watchers to store HD-purchased content on USB thumb drives. What is the advantage for consumers? You will be able to view HD content on any television, PC, laptop, or game console without an internet connection. “[It] will allow consumers to easily access and store true HD digital content,” said Darcy Antonellis, President, Warner Bros. Technical Operations, in a press release.
Additionally, all downloads will be backed up on UltraViolet cloud-based storage so you will not lose your downloaded content. By offering this, the new Secure Content Storage Association (SCSA) hopes to combat movie piracy. “The vision for this new product is to store, play and back up in the cloud personal and professional content,” said Mike Dunn, President, Twentieth Century Fox Home Entertainment. “The device renders content up to 10 times faster than over-the-top internet. We see Project Phenix as a key component of the emerging digital ecosystem.”