Kids Say the Darndest Things: About Cigarette Packaging

“The Answer is Plain,” a project collaboration between agency AMV BBDO London and the UK’s Cancer Research Campaign, aims to remove all branding from tobacco packages. The video shows just how susceptible children are to flashy and colorful designs without any concept of the dangers within the appealing and neatly presented boxes. Petitioning for unbranded cigarettes is just one minuscule step in the tobacco campaign, but after discovering that youth are a primary target in tobacco packaging, this step could give millions of youth “one less reason to start [smoking].”

Find more information about the campaign here! 

About these ads

Join the conversation

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 7,284 other followers

%d bloggers like this: