Twitter’s Intriguing NASCAR Experiment
Twitter has millions of users worldwide, yet as with most social networking sites, the question remains: how is the company going to make money? Tweeps surely have noticed a recent rise in “preferred” company tweets and trends, both of which generate revenue. But Twitter knows it can’t turn into My Space and have its platform cluttered with ads. So, the company is exploring other potential revenue avenues centered upon marketing. In conjunction with releasing its first ever commercial above, Twitter has created a NASCAR page that assembles tweets from drivers, fans, and photos that are sorted by a small group of Twitter employees. The company also created a page for the ongoing Euro Football Championship. Now, NASCAR did not pay Twitter for the page, as the partnership is only an “experiment.” Twitter spokesperson Rachael Horowitz echoed this by saying, “This is about attracting more people to Twitter. How and if we monetize it is a question mark.” What’s in it for both parties? NASCAR hopes that its page turns into a prominent marketing tool, while Twitter hopes to eventually get paid for it. As fan experiences are becoming increasingly integrated with online social media, look out for more hashtag pages.