Tablet Wars: Google Unveils the Nexus 7
The saga continues in the tablet market. Add Google to the list of tech giants that is diving into the Apple dominated market with its recent introduction of the Nexus 7. The annoucement comes on the heels of Microsoft’s plans to make its own tablet at an uknown price. Now for Google, the question consumers are asking is where does the product fit into the emerging tablet market? Set at $199 with a 7 inch screen, the tablet looks to compete directly against Amazon’s Kindle Fire. Powered by the latest Android operating software, the Nexus has gotten early positive reviews. The Nexus’s main advantage over the Fire lies in its entertaintment software via Google’s own app store, “Google Play.” Also, the device has a user friendly touch screen and maintains a longer batter life versus rival tablets. The tablet does not, however, seem to pose a major threat to Apple’s iPad. At such a cheap price Google is not expected to make huge profits on the Nexus, and that might be a good thing. It seems Google’s main objective is to enter the tablet market while concentrating on attracting more users for its entertainment and game offerings. While no iPad, the Nexus, according to reviews, is definitely an upgrade over the Kindle Fire.