Nike Helps “Find Your Greatness” in the London Olympic Games
Paired up with the world renowned creative ad agency Weiden + Kennedy, Nike has released their new promotional videos for the London Olympic Games called “Find Your Greatness.” The caveat here, however, is that Nike never once mentions “London, England” in these advertisements and therefore do not need to pay the millions of dollars required to be a sponsor for the games. Their campaign is treading on a thin line of outright Brandalism, but are fortunate to have an agency like W+K to help in this beautifully coordinated balancing act.
Be sure to check out all the videos via the YouTube playlist.
