The Most Influential U.S. Athletes on Social Media
It’s seems as though LeBron has been winning everything as of late. To go along with an NBA title and MVP honors, Bron’ also holds the distinction of having the most social media influence at the London Olympics, or the ”first social games”. Swimmer Michael Phelps and goalkeeper Hope Solo round out the top three, while Ryan Lochte and gymnastic stars Jordyn Wieber and Gabby Douglas also leave a profound social media footprint. Without a doubt, the London Games is the biggest social media event to date, and so the social media analytics company PeopleBrowsr has been pretty busy. They developed a tool called “Kred” that uses algorithms to measure an athlete’s reach and influence on Twitter, as well as an interaction level with followers. The red number signifies the ”influence” level and the blue gives the “outreach” number. It comes as no suprise that all the athletes below are Olypmic Champions. When it comes it down to it, winning gold is ultimately the fast track to making a social media splash.
