Forget the VMAs, The AMVs Are Here
Considering MTV’s utter reliance on reality television programming, why does the network still seemingly have the authority to determine the best and worst music videos of the year? It is a question that has boggled my mind for years, essentially since the network decided to drop most of its music-related programming to make room for more pregnant teenagers and guidos.
I don’t mean to bash MTV. I can’t deny that I flip to their channel any time I am in need of some encouragement or hope for my future. But as my 14-year old sister was drooling over the performances and awards last night, the fact that MTV is still regarded so highly frustrated me. Through the eyes of MTV, Taylor Swift, Rihanna, Nicki Minaj and the boy band wonder – One Direction are the alpha and omega of the music industry. Luckily, Vimeo has proven that not everyone has been brainwashed enough to agree with this by taking the matter into their own hands.
The widely respected video-sharing site recently posted its picks for the 10 best music videos of the year in an album cheekily titled “The Vimeo AMVs: Alternative Music Videos on Vimeo.” The list is comprised of 10 visually dazzling music videos completely unaffiliated with MTV, but certainly worthy of the praise, if not more.
The blog post disclaims that the 10 picks exclude 4 particular videos who are already earning their due from the VMAs: Romain Gavras (M.I.A. ‘Bad Girls’), Keith Schofield (Duck Sauce, ‘Big Bad Wolf’), Vincent Haycock (Calvin Harris, ‘Feel So Close’) and Yoann Lemoine (Drake feat. Rihanna, ‘Take Care’). So, the AMVs are truly the alternative alternatives.
Without further ado, the AMVs…..