Two Skaters, One Board: Smart Car Provides Fun ForTwo
“Bicycles built for two are for wusses. Two dudes sharing a skateboard, though, is pretty hardcore” says Joe Berkowitz – writer at Fast Company.
Although I still question the sense behind the snug proportions of Smart Car U.K.’s ForTwo, the new ad for it has me rethinking it. If I bought a car based on it’s advertising alone, I’d be driving one of these babies around. Freestyle skaters Kilian Martin and Alfredo Urbon artistically land some semi-gnarly tricks together on a single skateboard to show how much fun can be had in a shared space.
Weapon7 created this piece promoting the fun for two, none-too-roomy Smart Car vehicle. “So, we set out to film something that had never been attempted before. We asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result. From this, we’ve created a 90 second cinema commercial and YouTube video, plus a Behind the scenes online documentary.”