Color Adds Depth
“Color Adds Depth” is a concept created by TBWA\Chiat\Day NY and executed by photographer Mark Zibert in a recent collaboration for AdColor – a nonprofit organization dedicated to promoting diversity in advertising. The creative campaign relies on 3D effects to emphasize the multifaceted depth that color adds to all forms of advertising.
The still, motion and sound teams all came together to produce three motion pieces and five still shots starring news-anchor Soledad O’Brian, drummer ?uestLove, actor/dancer Harry Shum Jr., clarinetist Charlie Gabriel and transgender activist Janet Mock. One of the three motion pieces starring ?uestLove of the Roots is below.
The campaign images and videos are being used to focus attention on AdColor and will be featured at the 2012 AdColor Awards from October 18th-20th in Law Vegas. The AdColor Awards aim to highlight the accomplishments of professionals who have championed diversity in the advertising, marketing, media and public relations industries.
Photographer/Director: Mark Zibert
Production: Joel Todaro, Sons and Daughters
Editor: Mark Paiva – Poster Boy
VFX: Sean Cochrane – The Vanity
Sound: Keith Reynaud – Heard City
Created by: TBWA/Chiat/Day NY
Art Buyer: Julia Menassa
Creatives: Isabella Castano and Ani Munoz