S A V O I A

The Cost of a Famous Logo

Posted by Cwork on October 12, 2012 · 1 Comment 

We see them all the time–the iconic logos of Nike, Google, Coca-Cola etc. Just think, how important is the “swish” to Nike? A well crafted logo can go a long way in improving a brand’s awareness or image.

So how much did some of the most famous company logos cost to design? Surprisingly,  the answer varies from nothing to millions of dollars. Coca-Cola’s logo cost nothing, while British Petroleum spent over $211 million on its revamped logo design in 2008.

Check out the cool infographic below that assigns a cost to some of the world’s most recognized logos (via Trendland).