We all know ESPN rules the world of sports programming. With a portfolio that includes Monday Night Football, NBA, MLB, College football/basketball, and its flagship program “SportsCenter,” the Bristol, Conn. network must make the most of its money off of advertising fees, right? Wrong. Advertising accompanies just 1/3 of a really large revenue pie that will only continue to get … Read more
Jason Hetherington is a London based photographer who focuses his efforts on the genres of fashion, beauty and advertising. Enjoy!
In this breathtaking video, a gay French couple of 40 years decide to take a firm, yet tranquil stand against prejudice in their country. They get married on Google Hangout. Same-sex marriage only became legal in France a few days ago (though the issue is still generating heat). Prior to this amendment, gay couples with eyes … Read more
Along with the help of Volvo and Lune, Swedish House Mafia has appeared in this beautiful rendition of their popular song “Leave the World Behind” as they venture throughout Scandinavia. http://www.leavetheworldbehind.com
As the percentage of people with smartphones increases both domestically here in the US and globally, the amount of money spent on mobile advertising continues to grow. I sure as heck don’t want advertisements spamming my smartphone, but receiving specialized ads from some of my favorite brands may be appealing, especially when I’m shopping on … Read more
Created by BBH London, this advert for Robinsons Drinks is by far one of the best so far this year. Check out the details behind how BBH put this ad together on Adweek here: http://www.adweek.com/news/advertising-branding/how-bbh-perfected-twist-ending-years-best-beverage-ad-149492
Last September, Animal Planet’s website launched Kitten Cam, the live internet stream of felines that has thus far received more than 25 million views. The average visitor spends 18 minutes and 50 seconds on the page, which is a “longer length of time than many television shows,”said Marjorie Kaplan, head of Animal Planet. Sensing that … Read more
Sven Jacobsen is a German born photographer who has worked as a freelancer since 1999. His work illustrates a youthful vibrance, centering around lifestyle and fashion. He has collaborated with the likes of Audi, BMW, Campari, Casio, Camel, Fuji, Ikea, Malboro, Maserati, Mercedes Benz, and more.
Rick Guest is a portrait and advertising photographer who has created a breadth of beautiful work for the likes of Adidas, Audi, Bentley, BMW, Canon, Ferrari, GQ, Mercedes, Nike and more.
Los Angeles photographer Alex Aristei has a niche talent for making his subjects look natural, no matter what setting they are in. From client work – the Getty Museum, Hurley, Nike, LACMA, Vogue, and Glamour Magazine among many more – to his personal projects, the images beam with vibes of a laid-back yet beautiful culture. … Read more
In advertising, there is no straight-cut equation that results in successful messaging between a brand and its consumers. A common factor of many of these successful ads is that they manage to hit the right note with viewers as both consumers and humans. It is this idea that encourages the global think conference TED to honor their … Read more