As the percentage of people with smartphones increases both domestically here in the US and globally, the amount of money spent on mobile advertising continues to grow. I sure as heck don’t want advertisements spamming my smartphone, but receiving specialized ads from some of my favorite brands may be appealing, especially when I’m shopping on … Read more
Created by BBH London, this advert for Robinsons Drinks is by far one of the best so far this year. Check out the details behind how BBH put this ad together on Adweek here: http://www.adweek.com/news/advertising-branding/how-bbh-perfected-twist-ending-years-best-beverage-ad-149492
Last September, Animal Planet’s website launched Kitten Cam, the live internet stream of felines that has thus far received more than 25 million views. The average visitor spends 18 minutes and 50 seconds on the page, which is a “longer length of time than many television shows,”said Marjorie Kaplan, head of Animal Planet. Sensing that … Read more
Sven Jacobsen is a German born photographer who has worked as a freelancer since 1999. His work illustrates a youthful vibrance, centering around lifestyle and fashion. He has collaborated with the likes of Audi, BMW, Campari, Casio, Camel, Fuji, Ikea, Malboro, Maserati, Mercedes Benz, and more.
Rick Guest is a portrait and advertising photographer who has created a breadth of beautiful work for the likes of Adidas, Audi, Bentley, BMW, Canon, Ferrari, GQ, Mercedes, Nike and more.
Los Angeles photographer Alex Aristei has a niche talent for making his subjects look natural, no matter what setting they are in. From client work – the Getty Museum, Hurley, Nike, LACMA, Vogue, and Glamour Magazine among many more – to his personal projects, the images beam with vibes of a laid-back yet beautiful culture. … Read more
In advertising, there is no straight-cut equation that results in successful messaging between a brand and its consumers. A common factor of many of these successful ads is that they manage to hit the right note with viewers as both consumers and humans. It is this idea that encourages the global think conference TED to honor their … Read more
Hermes releases its latest ad campaign for their spring-summer collection with the motto “Sporting Life.” Iselin Steiro stars in the photo shoot which was taken by photographer Nathaniel Goldberg.
After receiving my mail-in ballot for the November 2012 elections, the first thing I questioned is why I can’t digitally submit my ballot. With the percentage of American smartphone and computer users rapidly increasing, it seems that this would be a logical and rewarding option. As I am sure many factors come into play when … Read more
We see them all the time–the iconic logos of Nike, Google, Coca-Cola etc. Just think, how important is the “swish” to Nike? A well crafted logo can go a long way in improving a brand’s awareness or image. So how much did some of the most famous company logos cost to design? Surprisingly, the answer … Read more
Global advertising agency, DDB, takes the reigns in stunting an on-going Twitter trend known as #FirstWorldProblems in order to create awareness of more detrimental global issues – like the lack of clean water. This trend, intended to be funny, gives tweeters the leeway to complain about the smallest inconveniences in daily life as a ‘first … Read more
“Color Adds Depth” is a concept created by TBWA\Chiat\Day NY and executed by photographer Mark Zibert in a recent collaboration for AdColor – a nonprofit organization dedicated to promoting diversity in advertising. The creative campaign relies on 3D effects to emphasize the multifaceted depth that color adds to all forms of advertising. The still, motion and … Read more