It’s no supersonic jump from the stratosphere, but Red Bull’s latest killer project–’Red Bull Kluge‘–delivers big time as another marketing masterpiece for the energy drink company. In the German language, the word ‘kluge’ is a synonym for ‘clever’, and usually refers to a certain device or contraption. Red Bull took the term to another level … Read more
We see them all the time–the iconic logos of Nike, Google, Coca-Cola etc. Just think, how important is the “swish” to Nike? A well crafted logo can go a long way in improving a brand’s awareness or image. So how much did some of the most famous company logos cost to design? Surprisingly, the answer … Read more
Twitter has millions of users worldwide, yet as with most social networking sites, the question remains: how is the company going to make money? Tweeps surely have noticed a recent rise in “preferred” company tweets and trends, both of which generate revenue. But Twitter knows it can’t turn into My Space and have its platform … Read more
Who we look to for recommendations and in what medium is a big question for marketers these days. Peer recommendations and influence from people that we know are more likely to affect our decisions and Crowdtap has created this great infographic that illustrates these ideas.