The Athlete Machine — Red Bull ‘Kluge’
It’s no supersonic jump from the stratosphere, but Red Bull’s latest killer project–’Red Bull Kluge‘–delivers big time as another marketing masterpiece for the energy drink company. In the German language, the word ‘kluge’ is a synonym for ‘clever’, and usually refers to a certain device or contraption. Red Bull took the term to another level … Read more
The Cost of a Famous Logo
We see them all the time–the iconic logos of Nike, Google, Coca-Cola etc. Just think, how important is the “swish” to Nike? A well crafted logo can go a long way in improving a brand’s awareness or image. So how much did some of the most famous company logos cost to design? Surprisingly, the answer … Read more
New Album by The xx Premieres Through a Single Fan
The xx released their upcoming sophomore album, Coexist, in an experimental fashion this last Monday. They decided to go about the release by giving the album to a single fan and then letting him/her (the person wishes to remain unnamed) spread the album by word of mouth. Without any marketing, the album is now being heard … Read more
Twitter’s Intriguing NASCAR Experiment
Twitter has millions of users worldwide, yet as with most social networking sites, the question remains: how is the company going to make money? Tweeps surely have noticed a recent rise in “preferred” company tweets and trends, both of which generate revenue. But Twitter knows it can’t turn into My Space and have its platform … Read more
How are we influenced? (INFOGRAPHIC)
Who we look to for recommendations and in what medium is a big question for marketers these days. Peer recommendations and influence from people that we know are more likely to affect our decisions and Crowdtap has created this great infographic that illustrates these ideas.
